B.Des. (Fashion Communication)

Fashion Communication is one of the newest and most exciting avenues to open up in the fashion and lifestyle industry.
Today, the success of a brand is marked and understood largely through its uniqueness in identity. With a multitude of prĂȘt and luxury brands mushrooming in the Indian retail scenario, it has become essential for each one of them to develop a unique brand identity for maximum impact and visibility, in the domain of Fashion and Lifestyle Industry. This is made possible by fashion communication professionals, who excel in extending the design strategy beyond the domain of the product, to include all aspects of communication design. Thus, 'Fashion Communication' forms the core of the whole business of Fashion.

This Programme encompasses integrated course study relating with the areas such as visual merchandising, styling, graphic design, display and exhibit design, advertising and public relations, and creative writing, specific to the fashion and lifestyle industry. Thus at the exit level therefore equipped with an intensive skill, knowledge and concept base, Fashion Communication students emerge as dynamic professionals qualified to offer the most effective and financially viable communication solutions for the fashion and lifestyle industry.

Duration
4 Years

Campuses
Bengaluru, Bhubaneswar, Chennai, Gandhinagar, Hyderabad, Kangra, Kannur, Kolkata, Mumbai, New Delhi, Patna, Rae Bareli, Jodhpur and Srinagar

Seats
420

Content

Year 1
Common Foundation Programme in Design

Year 2
Students receive inputs in the fundamentals of communication and design through courses that employ the pedagogical tools of theory, exploration and application. Spread over two semesters, the process of introduction and orientation to communication design is addressed through subjects like Fashion Basics, History and Philosophy of Design, Communication Concepts & Processes, Craft Studies, Computer Application, Graphic Design, Visual Merchandising, Photography, Design Methodology, and Graphical Representation and Technical Drawing.

Year 3
The third year delves deeper into the core discipline areas with greater emphasis on creativity. Subjects like Visual Merchandising, Graphic Design, Styling and Photography and Fashion Journalism are studied in more detail, with emphasis on independent studies and project work. The students undertake craft research and documentation and propose communication design solutions to promote and uplift the craft. Industry internship is also an integral part of the curriculum at the end of the third year.

Year 4
The students develop a deeper understanding of their area of specialization, through further research, contextual studies, seminars and design projects. They are introduced to electives that offer specialization across multiple areas of Industry requirements. In the final semester, students demonstrate all round competence through a real life Industry project. The project format over its 18 weeks duration is structured around internationally followed approaches. It is a constructive experience for the students to appreciate and account for all important parameters governing a specific communication solution.

Careers
Fashion Communication is a specialized programme that enables students to acquire communication skills pertinent to the Fashion and Lifestyle industry. Five exit levels are envisaged overall: Graphic Design, Visual Merchandising, Retail Space Design, Styling and Photography, Fashion Journalism, Public Relations and Fashion Advertising.

Star Employers
Pantaloon, Shopper's Stop, Marks & Spencers, Christian Dior, Lifestyle, Benetton, Liberty, Freelook, Lopez Designs, Marie Claire, Images, Times of India, Asian Age, Couture Asia, Femina, FDCI, MTV, NDTV, Times Now, Headlines Today, Perfect Relations, Wizcraft, Ogilvy & Mather, Lintas, Madura Garments, Tommy Hilfiger, Vogue Harper's Bazaar, JWT etc.

Subject hours and creditsPDF file that opens in new window.

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