Pratik Ghosh is an Assistant Professor in the Fashion Management Studies Department at NIFT Bengaluru, where he has been serving since 2014. He is a NIFT MFM alumnus and holds a bachelor’s (honours) degree in Biotechnology, supported by 4.5 years of industry experience with Alok Industries, Tesco and Max Fashions in merchandising and retail planning, visual merchandising and corporate marketing. His teaching expertise includes fashion retail and brand management, digital and social media marketing, e-commerce, buying and planning, and customer experience management.