Fashion Communication

The Majors provide five interconnected pathways. Graphic Design develops expertise in typography, branding, packaging, publication and information design; Space Design focuses on exhibition, visual merchandising, retail interiors, installations and spatial storytelling; Fashion Creatives explores styling, photography, image-making, fashion writing, creative direction and curation; Fashion Thinking develops critical inquiry, research, systems thinking and socially responsible design; and Media Design addresses journalism, advertising, interaction design, UX/UI, motion graphics, digital content, immersive media and new media design.

Department Electives enable students to broaden their expertise across visual communication, design research, digital technologies, storytelling and cultural studies. Areas include History of Design, Illustration Techniques, Storytelling & Narratives, Visual Culture Study, Data Visualisation, Packaging and Environmental Graphics, New Media Content, Curation for Fashion, 2D Animation & Motion Graphics, Inclusive Interface Design, Moving Images & Editing, and Game Design. The electives support diverse professional directions spanning branding, advertising, fashion media, animation, filmmaking, interaction design, UX/UI, digital content, visual merchandising, journalism, public relations, exhibition design and creative direction.

The Department of Fashion Communication offers two Interdisciplinary Minors (IDMs)—Communication & Media Design for undergraduate students and Styling & Display Design for postgraduate students. Communication & Media Design develops competencies in graphic design, typography, visual identity, branding, publication, photography, visual storytelling, content creation, digital publishing and multimedia communication. Styling & Display Design focuses on fashion styling, visual presentation, retail communication and brand experience, with photography, image-making and creative direction forming integral components. Students enrolled in Fashion Communication may, in turn, pursue Interdisciplinary Minors offered by other academic departments to broaden their learning beyond their primary discipline.

General Electives provide opportunities to explore areas of knowledge beyond the primary discipline, encouraging intellectual curiosity and interdisciplinary learning. Offered across a range of subjects, these courses broaden perspectives, strengthen critical thinking and support the development of transferable skills. By engaging with diverse academic, creative and societal contexts, students gain a well-rounded educational experience that complements their disciplinary knowledge and prepares them for the evolving demands of professional practice.