Course Name: Introduction to Fashion Retailing and Marketing
Course Code: CHE/SP/MFM/10/2021
Course Brief:
The students will get exposed to
- Evolution of Fashion Retailing and Marketing from Traditional to Contemporary practices
- Basic concepts of Marketing and Retailing
- Activities based on Real time scenario
Course Co-Ordinator: Mr. S. Jayaraj, Asst. Prof. & SDAC
Mr. S. Jayaraj, Assistant professor with 13 years of combined Experience in Teaching and Industry is being associated with the Department of Fashion management studies, NIFT Chennai since 2014. He handles subjects like Fashion merchandising, Fashion marketing, Fashion Brand management, Customer experience management and Retail store operations, Consumer Behaviour and Neuro marketing, Export merchandising, Special product groups – Leather goods, Branded Entertainment for MFM students at NIFT Chennai.
Other Description:
- Duration: 16th to 29th July 2021 (05 Days - a week)
- Date & Timings: 6:00 pm to 7:30 pm
- Eligibility: 21 years & above (any graduate)
- Fee(Rs.): Rs. 8,500/- + GST
