The Alumni
Aalok Shah, a 2010 NIFT Chennai Textile Design alumnus, co-founded WILDSOUL in 2018. The brand transforms upcycled genuine leather into affordable, contemporary bags and wallets using unconventional silhouettes. This sustainable design philosophy proves that repurposed materials can be crafted into highly desirable, expressive products.

Story behind the Craft Practice
WILDSOUL began in 2018 with a vision to bring a fresh perspective to leather accessories. The founders explored how upcycled genuine leather could be transformed through colour, form and functionality. They developed contemporary bags, wallets and accessories that challenge conventional aesthetics.

Design Intervention
WILDSOUL stands out through its use of vibrant colours, distinctive textures, unconventional silhouettes and contemporary hardware in leather accessories. Its design philosophy brings together sustainability, affordability and creative expression, demonstrating that upcycled materials can become desirable products.
