Brindasin – craft close-up

Brindasin

GI-tagged Handicraft

Brindasin

Brindasin is a Toda embroidery artisan from the Nilgiris, dedicated to preserving and promoting the traditional embroidery of the Toda community through her craft.

The Artisan

Brindasin carries experience of nearly twelve years in the craft. With keen enthusiasm and creativity she works in the community with a vision. She is among the young artisans committed to sustaining this rich cultural heritage and passing it on to future generations.

Artisan – Brindasin

The Craft

Toda embroidery is a unique hand embroidery tradition practiced by Toda women. It is traditionally done on white fabric using red and black threads, with geometric patterns inspired by nature and our cultural heritage.

Craft – Brindasin

The Place

The Nilgiris is home to diverse indigenous communities, including the Todas, Kotas, Irulas, and Kurumbas. Their distinctive traditions, handcrafts, embroidery, music, rituals, and close relationship with nature form the region's unique cultural heritage, preserving centuries-old indigenous knowledge and identity.

Place – Brindasin

The Product

I create traditional as well as contemporary products such as blouses, clothing, jackets, accessories and home décor. My vision is to keep this heritage craft alive, create opportunities for Toda women artisans, and introduce Toda embroidery to a wider audience while respecting its traditional identity.

Product – Brindasin
Nilgiris, Tamil NaduOrigin
Woollen threadsMaterial
EmbroideryTechnique
EntrepreneurRecognition

Story behind the Craft

Toda embroidery is passed through generations within the Toda community, practiced exclusively by women. Beyond decoration, embroidery strengthens social bonds and preserves cultural knowledge. The embroidered poothkuli shawl holds deep significance, worn during important occasions such as weddings and funerals.

Contact : +91 93421 14722