The Alumni
Ruhi Tulsyan, a NIFT Shillong alumna (B.Des 2018-2022), is Founder and Designer of Ruh by Ruhi Tulsyan. She works with 4 artisans on Gond tribal jewellery, Dhokra, Motibharat, and Sikki crafts across India.
Ruhi Tulsyan
Ruh by Ruhi Tulsyan
Founder and Designer
Story behind the Craft Practice
Founded in 2025 by NIFT Shillong alumna Ruhi Tulsyan, RUH celebrates traditional tribal jewellery and Indian crafts through contemporary designs, artisan collaborations, and cultural storytelling.
Design Intervention
At RUH by Ruhi Tulsyan, traditional tribal jewellery and Indian crafts are reinterpreted through contemporary design. By combining traditional materials, techniques and artisan knowledge with thoughtful experimentation, RUH aims to preserve craft identity while exploring new possibilities for jewellery and accessories.
AhmedabadOrigin
Tribal jewellery, Dhokra, Motibharat, SikkiAssociated Craft
No Awards YetRecognition
The Brand
RUH connects traditional tribal jewellery and Indian crafts with contemporary fashion. The brand celebrates cultural identity, handmade craftsmanship, and artisan skills while creating new possibilities for traditional crafts to continue and evolve.
Contact: +91 7061796155
Instagram: @Ruhbyruhi