The Alumni
NIFT Gandhinagar alumnae Sheeba and Zeenat Malik (GPTAD, 2023-24) founded The Rewaayat to connect traditional crafts with contemporary fashion, supporting 12-14 artisans and preserving India’s textile heritage.
Sheeba Malik & Zeenat Malik
The Rewaayat
Co-founders
Story behind the Craft Practice
The Rewaayat blends traditional prints like Ajrakh, Kalamkari, and Sanganeri with embroidery, patchwork, and appliqué to create contemporary apparel and lifestyle products, supporting artisans and reducing textile waste.
Design Intervention
The Rewaayat celebrates Indian crafts like Ajrakh, Bandhani, Dabu, embroidery, and appliqué. Inspired by surplus fabrics from Ahmedabad, it promotes handmade textiles while honouring artisan communities and cultural heritage.
Ahmedabad, GujaratOrigin
Ajrakh Printing, Bandhani, Dabu Printing and many moreAssociated Craft
Institutional Recognition and AppreciationRecognition
The Brand
The Rewaayat is an Ahmedabad-based textile brand blending traditional Indian crafts with contemporary apparel and home décor. Through artisan collaborations and fabric reuse, it promotes textile heritage and responsible fashion.
Contact: 7572823071, 9265631014
Instagram: @the.rewaayat
Email: the.rewaayat2017@gmail.com