Paresh Kanjibhai Vankar is a fifth-generation artisan from Kotay, Kutch, and founder of Loom Story, blending traditional weaving with modern design while empowering local women. Kutchi handloom weaving uses intricate loom techniques and natural fibres like Kala Cotton to create sustainable fabrics rooted in regional heritage.
Paresh Kanjibhai Vankar, a fifth-generation artisan from Kotay, Kutch, founded ‘Loom Story’ to preserve his ancestral handloom heritage. Guided by his father, he combines traditional craftsmanship with modern design, empowering local women with dignified employment opportunities.
Kutchi handloom weaving is a rich, heritage that relies on intricate manual loom techniques. Using organic Kala Cotton and fine traditional embroidery, this craft transforms raw natural fibers into sustainable, beautiful fabrics.
Kotay is a village near Bhuj in the culturally vibrant Kutch district of Gujarat. Surrounded by a rich artistic landscape, Kotay is famous for reviving traditional Kutchi handloom weaving and supporting indigenous craft communities.
Under the ‘Loom Story’ brand, artisans create fine Kala Cotton sarees, stoles, dupattas, kurtis, and fabrics adorned with handcrafted embroidery. Exported to seven countries, these eco-friendly products beautifully blend timeless Kutchi traditions with contemporary style.
Once facing extinction in the region, Kutchi handloom weaving was revived in Kotay by integrating organic Kala Cotton with local heritage. Each thread carries generations of artisan passion, sustaining cultural identity through sustainable, community-driven craftsmanship.
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