Recent contribution of faculty in research

1. Dr. Harleen Sahni and Ms. Nupur Chopra, Associate Professors co-authored book chapter “Value creation in Social Enterprises through SDG integration and the way forward in post-covid times”. Book chapter accepted for publication in book titled “Social Entrepreneurs – Mobilizer of The Social Changes”, Emerald Publications, April 2021.

2. Dr. Harleen Sahni and Ms. Nupur Chopra, Associate Professors co-authored a book chapter “CSR and SDG mapping in Fashion & Textile industry: Identifying potential challenges in the wake of isolationism”. The book chapter was published in a book titled ‘CSR in an age of isolationism’ by Emerald Publishing Ltd..

3. Dr. Harleen Sahni, Ms. Nupur Chopra and Dr. Priti Gadhavi, Associate Professors, co-authored a case titled ‘The way forward for Geetanjali Woollens: supply-chain concerns and circular economy efforts’ published in Bloomsbury Fashion Business Cases, in October 2019. 

4. Dr. Harleen Sahni and Ms. Nupur Chopra Associate Professors, co-authored a paper titled “Co- creating a business behavior disruption for instituting closed loop processing as mainstream manufacturing techniques in textile and clothing business” published in AIMA Journal of Management & Research, February 2019.

5. Dr. Jagriti Mishra and Mr. Bhaskar Banerjee, Associate Professors co-authored case study titled 'Category planning and department restructuring at A-one Mall’ which was awarded with Best paper at the 5th International Case Study Conference 2020 organized by University Utara Malaysia between  in October 2020. 

6. Dr. Jagriti Mishra, Associate Professor authored a research paper titled “Purchase Intention of Indian Luxury Consumers with respect to store attributes preferences” which was published in BHU Journal of Management.

7. Dr. Jagriti Mishra, Associate Professor was awarded with the BIMTECH - Dr. G. D. Sardana Young Scholar Award for her case study titled” Medigit Solutions: A Case Study on Creating Brand Identity Through Digital Marketing" which was presented at the International Conference on Management Cases in  December 2019. 

8. Dr. Jagriti Mishra and Ms Vasundhara Chaudhary, Associate Professor wrote “Product Development as Growth Strategy for XYZ Apparels - A Case Study”  published in BHU Management Review August 2019 Issue. 

9. Dr. Jagriti Mishra, Associate Professor wrote Case study titled "Haider Bhai Bandhaniwala– A case on reconceiving a family business” and was awarded as the best case in Colloquium on Case Studies at IBS, Bangalore on May  2019.

10. Dr. Japjee Kaur Kohli, Associate Professor, co-authored and published a research paper entitled “Stakeholders’ Perceptions of Skill Gaps in the Apparel Industry of India: A Case Study of Fashion Design Programme” in Staff and Educational Development International Journal, 2021, a refereed international quarterly journal. 

11. Dr. Japjee Kaur Kohli, Associate Professor, FD published a research paper entitled “Perceptions of Fashion Interns: Roles, Responsibilities, Expectations and Experiences” in Asian Journal of Education and Training in October 2019.

12. Dr. Kruti Dholakia, Associate Professor, co-authored a paper titled 'Design exploration in bead work of Gujarat- India: Experience and outcome of co- creation, published in international journal of textile and fashion technologyJune, 2021.

13. Dr. Kruti Dholakia, Associate Professor presented paper entitled "Transforming languishing crafts into emerging market trends by exploring the unexplored: Case study of a business model" at "International textiles and costume congress-2019" in October-2019.

14. Dr. Priti Gadhavi and Dr. Harleen Sahni, Associate Professors co-authored research paper “Analyzing the ‘Mindfulness’ of Young Indian Consumers in their Fashion Consumption”. The research paper was published in Journal of Global Marketing (Taylor & Francis) 2020 Special Issue: Sustainable Consumption: A Global Perspective.

15. Mr. Anupam Rana, Associate Professor participated in Anvesh 2020 organized by Institute of Management, Nirma University during November, 2020 and contributed paper on “Jewellery Market: Latest Marketing Trends”.

16. Mr. Anupam Rana, Associate Professor authored a study on Consumer preferences towards Fashion Jewelry in Ahmedabad & Gandhinagar city of Gujarat.” Published in March, 2020 by Studies in Indian Place Names (UGC Care Journal). March -2020.  

17. Mr. Asit Bhatt, Associate Professor published a research paper titled 'Mapping the Topoi of Sustainable - Design - Thinking in Indian Context’ in 'Proceedings of ICoRD'21 Design for Tomorrow.

18. Mr. Bharat Jain co- authored paper titled, "Study of global denim apparel brand's green marketing initiatives promoting sustainability” presented at NCSBP-2020 organized by Jaypee Business School, Noida.

19. Mr. Bharat Jain co- authored paper titled, “A study on Review of Every Day Low Price Strategies of Mass Retailers Seven Eleven (Offline Global Operations) and Big-basket (Online Indian Operation) - Their Viability in Indian Market Place”.  International Journal of Advance Research. 

20. Mr. Bharat Jain co- authored paper titled, “Eco Denim Variants of Khadi: Unleashing Sustainable Alternative Revenue Streams for Cotton Growers in Gujarat” published in International Journal of Advance Research

21. Mr. Bharat Jain co- authored paper titled, “Review of Mass Retailers Aldi (Germany) & Reliance (India) of Their Retail Strategies in Their Regional Retail”, published in International Journal of Current Advanced Research.

22. Mr. Bharat Jain, Associate Professor co- authored paper titled, “A review of Japanese Clothing Brand Uniqlo Entering in India and Its Strategies in partnership with Arvind” published in International Journal of Advanced Research.

23. Mr. Bharat Jain, Ms. Aarti Solanki and Mr. Bhaskar Banerjee, Associate Professors presented a paper titled "Study of global denim apparel brand's green marketing initiatives promoting sustainability" in National Conference on Sustainability in Business Practices (NCSBP 2020)   held online during September, 2020, organized by Jaypee Business School Noida.

24. Mr. Mahesh Shaw, Assistant Professor co-authored a paper - "COVID-19 debunks the myth of socially sustainable supply chain: A case of the clothing industry in South Asian countries." along with Mr. Abhijit Majumdar, Professor IIT and Mr. Sanjib Kumar Sinha. The paper was published in the international journal - Sustainable Production and Consumption (2020).

25. Mr. Mahesh Shaw, Assistant Professor, alongwith Dr. Govindan Kannan, University of Southern Denmark, and Mr. Abhijit Majumdar, Professor IIT published a research paper on "Social Sustainability Tensions in Multi-tier Supply Chain: A Systematic Literature Review towards Conceptual Framework Development." in the Journal of Cleaner Production (2020): 123075.

26. Mr. Mahesh Shaw, Assistant Professor co-authored Research Paper titled: Analyzing the vulnerability of green clothing supply chains in South and Southeast Asia using fuzzy analytic hierarchy process.    which was published in International Journal of Production Research.  In January 2020.

27. Mr. Ranjeet Kumar, Assistant Professor  presented a paper titled “A Design Management Framework for Managing the Fashion Accessories Design Project in no-time” at the National Conference of Creativity, Innovation & Technology for Sustainable Growth and Development of Indian Economy, GLS University, Ahmedabad, December 2019.

28. Mr. Ranjeet Kumar, Assistant Professor, F&LA presented a paper titled “Assessment of Existing New Project Development (NPD) model of Indian Jewelry Industry and Exploration of New Conceptual NPD Model based on Big Data Analytics and Artificial Intelligence for Indian Jewelry Industry” the at 23rd Nirma International Conference on Management’2020, Ahmedabad 

29. Ms. Ettishri B. Rajput, Assistant Professor presented a paper on “Necessity of Ergonomic Intervention in Apparel industry: A Case of Steam Ironing Operators” at the International Conference, the 17th Humanizing Work and Working Environment (HWWE), November, 2019

30. Ms. Nupur Chopra, Associate Professor co-authored and published a research paper titled “Kids Shopping Experience: An Explanatory Study to Identify the Gaps” in a referred journal "International Journal of Retail Management and Research (IJRMR) December 2020.

31. Ms. Nupur Chopra, Associate Professor authored a research paper titled “Mapping Environmental Sustainability Practices in a Garment Manufacturing Unit: A Case Study Analysis to Identify Inhibitors”. The paper is published in referred International Journal of Textile and Fashion Technology August 2019.

32. A book tilted “Languishing textile heritage of Gujarat” has been compiled and edited by the faculty members of NIFT. The book has been sponsored by Gujarat State Handloom and Handicraft Development corporation (GSHHDC).  

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