T. Praveenraj is an Assistant Professor in the Department of Fashion Management Studies at NIFT Kannur, with over 15 years of professional and academic experience in retail planning, supply chain management, and marketing. He earned a B.Tech from Anna University, Chennai, and an MFM from NIFT Chennai. Worked as Supply Chain Manager at Adidas groups. Before joining academia, he ran the sports apparel brand Transfigure as its sole proprietor, specializing in business data analytics, supply chain management, fashion merchandising, forecasting, and strategic planning.