Dr. Rajeev Kumar is an Asst. Professor and Course Coordinator in the Department of Fashion Management Studies (FMS) at the National Institute of Fashion Technology (NIFT), Kangra. With nearly 16 years of academic, research, and industry experience, he specializes in fashion marketing, retail management, consumer behaviour, branding, research methodology, and strategic management. His professional experience spans leading higher education institutions, including NIFT Chennai, NIT Kurukshetra, FDDI, Maharshi Dayanand University, and Kurukshetra University.