Mr Jayaraj is an Assistant Professor in the Department of Fashion Management Studies and specialises in Fashion Marketing and Branding. He teaches Fashion Management subjects like Fashion Merchandising, Marketing, Consumer Behaviour, Neuro Marketing, Export Merchandising, and more to postgraduate and Undergraduate students. He joined NIFT in the year 2014. He previously served as Assistant Manager – Product Development from 2010 to 2014 and as a Style Manager at Ambattur Clothing Private Ltd between 2006 and 2008.