Associate Professor, Textile Design (BDes)
Gandhinagar CampusDr. Shubhangi is an Associate Professor and Chairperson of the Textile Design Department at the National Institute of Fashion Technology (NIFT), Gandhinagar, with over two decades of experience in textile design education, academic leadership and design research. She specializes in Weave Design and Technology and Computer-Aided Design (CAD) for Textiles, with extensive teaching experience in weaving and textile design. She has been associated with NIFT since 2005 and has served as Associate Professor since 2008. Her academic and professional work spans textile design, weaving, textile technology, handloom and craft, curriculum development, and the integration of emerging technologies into design education. She plays a key role in academic leadership and curriculum development for the Textile Design discipline across NIFT, including the restructuring and implementation of the revised Textile Design curriculum.
Her research focuses particularly on the handloom sector, with interests in digital and e-commerce adoption, business performance of handloom weavers, authenticity and market positioning of handloom products, and the challenges posed by powerloom imitation and mislabelling. She completed her Ph.D. in 2023 on *“E-commerce Adoption and Impact on Business Performance of Handloom Weavers,”* based on extensive field research in handloom clusters. She has published research papers in the handloom and textile domain and continues to engage in research, academic writing and knowledge development in craft and textile studies. Her professional engagements include collaborations with industry and institutional partners in areas such as textile CAD, sustainable materials, textile resources, craft development and design innovation. She also contributes to initiatives involving textile heritage, emerging technologies, technical textiles, sustainable materials and design research within the NIFT academic ecosystem.
Beyond teaching and research, she is actively involved in mentoring students and faculty and in strengthening the interface between design education, industry, craftspeople and cultural heritage. She has mentored academic initiatives and capacity-building programmes and contributes to curriculum review, faculty development, research initiatives and institutional academic planning. Her outreach interests include handloom and craft education, knowledge exchange with artisan communities, and creating greater visibility and contemporary relevance for India's textile traditions. She is particularly interested in using design, technology, research and market understanding to create sustainable opportunities for traditional textile and craft practices while preserving their cultural authenticity.