About

Dr. Nupur Chopra

Associate Professor, Fashion Technology (BFTech)

Gandhinagar Campus

About

Dr. Nupur Chopra

faculty-1

nupur.chopra@nift.ac.in
Link Regional Industry Coordinator

LinkedIn Profile

About

Dr. Nupur Chopra is an Associate Professor in the Department of Fashion Technology at the National Institute of Fashion Technology (NIFT), Gandhinagar, with over 17 years of academic experience. Her areas of expertise include apparel merchandising, supply chain management, apparel production, quality management, process improvement, sustainable production, and textile and fashion systems. Prior to joining academia, she worked with Madura Garments Exports Ltd. in merchandising and process control and with Intertek Testing Services, where she was involved in compliance and product testing for leading global brands sourcing from India. At NIFT, she has served as Course Coordinator for undergraduate (BFT) and postgraduate (MFT) programmes and has undertaken institutional responsibilities including Hindi Nodal Officer, Nodal Officer for Admissions, and Link-Regional Industry Coordinator.

Her research interests span quality and process improvement, textile recycling, post-consumer textile waste, circular economy, sustainable fashion and textile value chains, responsible consumption, and sustainability-oriented business models. Her research employs qualitative and mixed-method approaches, informed by an interpretivist orientation, to develop contextual understanding of organizational, industry, and stakeholder perspectives. She has published 5 peer-reviewed journal articles, 7 international book chapters, 3 published case studies, and 10+ conference papers and proceedings. Her academic contributions have also been recognized with the Best Paper Award at NICOM 2025.

Dr. Chopra has mentored more than 60 graduation projects, with over 30 addressing sustainability, circularity, supply chain optimization, waste reduction, and market-linked initiatives. She actively engages with industry through applied research, student projects, field studies, and academic–industry collaborations. She also contributes to sustainability, circularity, craft development, and responsible fashion initiatives through research, mentoring, and collaborative engagement.

Completed PhD in Supply Chain Management from the National Institute of Fashion Technology (NIFT), New Delhi, in 2025. Thesis title: “Study for Identifying the Factors Impacting the Upscaling of Existing Textile-To-Textile Recycling of Imported Post-Consumer Textile Waste in India.”

Completed Master of Fashion Technology (Apparel Production) from the National Institute of Fashion Technology (NIFT), New Delhi, in 2007.

Completed B.Tech. in Textile Technology from Government Central Textile Institute, Kanpur, in 2004.

A. Journal Articles

1. Yadav, S. and Chopra, N. (2025). ‘Examining the E-Commerce Adoption Barriers Faced by Indian Handloom Weavers: An Interpretive Structural Modeling Approach’, IUP Journal of Business Strategy, 22(2), pp. 5–28. Published online: June 2025. DOI: 10.71329/IUPJBS/2025.22.2.5-28. Available at: https://iupindia.in/ViewArticleDetails.asp?ArticleID=8063.

2. Chopra, N., Satyan, D. and Sahni, H. (2022). ‘Evaluating Bubble Wrap and Proposing Post-consumer Textile Waste as Alternative Material: A Review’, International Journal of Innovation and Business Strategy, 17(2), pp. 51–74. eISSN: 2232-044X. Available at: https://ijibs.utm.my/index.php/ijibs/article/view/124. December 2022.

3. Chopra, N. and Singh, M. (2019). ‘Mapping the Environmental Sustainability Practices in a Garment Manufacturing Unit: A Case Study Analysis to Identify Inhibitors’, International Journal of Textile and Fashion Technology, 9(4), pp. 11–18. Available at: https://www.researchgate.net/publication/334358871_Mapping_the_Environmental_Sustainability_Practices_in_a_Garment_Manufacturing_Unit_A_Case_Study_Analysis_to_Identify_Inhibitors. July 2019.

4. Chopra, N. and Sahni, H. (2019). ‘Co-creating a Business Behaviour Disruption for Instituting Closed-loop Processing as a Mainstream Manufacturing Technique’, AIMA Journal of Management & Research, Volume 13, Issue 1/4, ISSN 0974-497. 13(2). Available at: https://apps.aima.in/ejournal_new/articlesPDF/4-Harleen-Sahni.pdf. February 2019.

B. Book Chapters

1. Chopra, N. and Desai, H. (2025). ‘Where is my Quality? An Investigation into the Quality Management Maturity of an Apparel Manufacturing Company – A Case Study Approach’, in Mishra, S. & Sharma, V. (eds.) Cases Integrating Perspectives on Strategy, Innovation, and Sustainability. Bloomsbury, pp. 233–256. ISBN: 9789369524976. November 2025.

2. Sahni, H., Gadhavi, P., and Chopra, N. (2025). ‘Circularity in Indian Fashion Brands: Perspectives and Digital Branding Orientations.’ In: Costin, L., Barnes, L. (eds.) Fashion Marketing. Palgrave Macmillan, Cham. ISBN: 978-3-031-82571-2. Available at: https://doi.org/10.1007/978-3-031-82571-2_7. July 2025.

3. Sahni, H., Chopra, N., and Gadhavi, P. (2023). ‘The Social Rendition of Plastic Waste Management Initiatives in India’, In: Crowther, D. and Quoquab, F. (Ed.) Socially Responsible Plastic (Developments in Corporate Governance and Responsibility, Vol. 19), Emerald Publishing Limited, Leeds, pp. 31–58. ISBN: 978-1-80455-987-1, eISBN: 978-1-80455-986-4. Available at: https://doi.org/10.1108/S2043-052320230000019003. March 2023.

4. Sahni, H., Chopra, N., and Grover, S. (2023). ‘A Case of SELCO Foundation in Fostering and Scaling Sustainable Ecosystems for Social Transformation in India’, In: Quoquab, F. and Mohammad, J. (Ed.) Sustainability and Social Marketing Issues in Asia. Emerald Publishing Limited, Leeds, pp. 67–84. ISBN: 978-1-80071-846-3, eISBN: 978-1-80071-845-6. Available at: https://doi.org/10.1108/978-1-80071-845-620231005. January 2023.

5. Sahni, H. and Chopra, N. (2022). ‘Value Creation in Social Enterprises through SDGs Integration and the Way Forward in Post-COVID Times’, In: Crowther, D. and Quoquab, F. (Ed.) Social Entrepreneurs (Developments in Corporate Governance and Responsibility, Vol. 18), Emerald Publishing Limited, Leeds, pp. 127–156. ISBN: 978-1-80382-102-3, eISBN: 978-1-80382-101-6. Available at: https://doi.org/10.1108/S2043-052320220000018007. June 2022.

6. Sahni, H. and Chopra, N. (2020). ‘CSR and SDG Mapping in Fashion & Textile Industry: Identifying Potential Challenges in the Wake of Isolationism’, In: Crowther, D. and Quoquab, F. (Ed.) CSR in an Age of Isolationism (Developments in Corporate Governance and Responsibility, Vol. 16), Emerald Publishing Limited, Leeds, pp. 221–245. ISBN print: 978-1-80043-269-7. ISBN electronic: 978-1-80043-268-0. Available at: https://doi.org/10.1108/S2043-052320200000016012. November 2020.

7. Sahni, H. and Chopra, N. (2019). ‘Geetanjali Woollens Pvt Ltd: In the Pursuit of Sustenance for Sustainability’, In: Quoquab, F. and Mohammad, J. (Ed.) Green Behavior and Corporate Social Responsibility in Asia, Emerald Publishing Limited, Leeds, pp. 27–46. ISBN print: 978-1-78756-684-2. ISBN electronic: 978-1-78756-683-5. Available at: https://doi.org/10.1108/978-1-78756-683-520191005. May 2019.

C. Published Case Studies (Available through Case Repositories)

International

1. Sahni, H., Chopra, N., and Gadhavi, P. (2019). ‘The Way Forward for Geetanjali Woollens: Supply-Chain Concerns and Circular Economy Efforts’. In Bloomsbury Fashion Business Cases. London: Bloomsbury Academic. Available at: http://dx.doi.org/10.5040/9781350996014.0017. October 2019.

National

1. Chopra, N., Satyan, D. and Sahni, H. (2025). ‘KP Enterprise: Weaving the Future from Waste – Managing Capabilities and Challenges in a Dynamic Textile-to-Textile Recycling Business.’ India Case Research Centre, AIMA. Available at: https://www.caseresearchaima.in/frontend/product_display/1717. August 2025.

2. Sahni, H. and Chopra, N. (2018). ‘Recouping Eco-impacts and Intendancing Concerns – A Case of Textile Upcycling in Geetanjali Woollens’. India Case Research Centre, AIMA. Available at: https://www.caseresearchaima.in/frontend/product_display/2.

D. Conference Papers and Proceedings

1. Sahni, H. and Chopra, N. (2026). ‘Narratives of ‘Learning-Unlearning-Relearning’ during Craft Interventions - A Case-Based Analysis of Transformative Journeys of Craft Communities’, Proceedings of Forming Futures, 27th International Foundation of Fashion Technology Institutes (IFFTI) Annual Conference. London College of Fashion, UK, pp. 721–733. January 2026. Available at: https://iffti.org/downloads/iffti-publication/annual-proceedings/lcf-2025/721-733%20526,%20Narratives%20of%20%E2%80%98learning-unlearning-relearning%E2%80%99%20during%20craft%20interventions%20-%20A%20case-based%20analysis%20of%20transformative%20journeys%20of%20craft%20communities.pdf

2. Chopra, N. and Satyan, D. (2025). ‘Understanding Business Sustenance in a Textile-to-Textile Recycling SME: A Dynamic Capability Perspective’, Proceedings of the 28th Nirma International Conference on Management (NICOM 2025), Nirma University, Ahmedabad, India. January 2025. (Second Best Paper Award – Faculty Category). ISBN: Available at.

3. Sahni, H., Chopra, N., Patel, D., and Chatterjee, K. (2024). ‘Unveiling Conscious Clothing Consumption: A Study of Gen Z Consumer Inclinations Across Clothing Use Phases’, Proceedings of International Conference “Intertwining Sustainability with Mission Life: Fashion, Entrepreneurship & Cultural Integration in Harmony”. NIFT, Gandhinagar, India, pp. 85–96. December 2024. ISBN No.: 978-81-958086-9-4.

4. Sahni, H. and Chopra, N. (2024). ‘Advancements in Customer Experience: Premises and Implications for Sustainable Indian Fashion Brands’, Proceedings of International Conference “Intertwining Sustainability with Mission Life: Fashion, Entrepreneurship & Cultural Integration in Harmony”. NIFT, Gandhinagar, India, pp. 65–78. December 2024. ISBN No.: 978-81-958086-9-4.

5. Chopra, N., Sambharia, J. K. and Khetani, S. (2024). ‘Characterization of Wastewater in a Micro Craft Cluster Manufacturing Single Ikat in Gujarat’, Proceedings of International Conference on Sustainable Design Practices, NIFT Kangra, India, pp. 715–729. March 2024. ISBN: 978-93-95404-55-6.

6. Sambharia, J. K., Chopra, N., Sarkar, P., Sinha, P., and Kumar, S. (2024). ‘Study of Musculoskeletal Disorders and Working Conditions Among Wooden Block-Making Artisans in Pethapur’, Proceedings of International Conference on Sustainable Design Practices, NIFT Kangra, India, pp. 1013–1030. March 2024. ISBN: 978-93-95404-55-6.

7. Sahni, H., Chopra, N., and Burman, S. (2023). ‘Identifying Branding Essentials for Consumer Perception, Imagery and Motivation: A Study of Menswear Brands in India’, Proceedings of International Conference “INDIA@100; BUILDING ‘ATMANIRBHAR’ BHARAT FROM FARM TO FASHION TO FUTURE”, NIFT, Gandhinagar, India, pp. 481–491. December 2023. ISBN No.: 978-81-958086-1-8 (online).

8. Sambharia, J. K., Chopra, N., Pramoda, C., Sarkar, D. and Gadde, Y. (2023). ‘Development of a Vacuum-Based Attachment for Drilling Machines to Remove Wood Waste During Block Making: A Case Study of Pethapur, Gujarat’, Proceedings of International Conference “INDIA@100; BUILDING ‘ATMANIRBHAR’ BHARAT FROM FARM TO FASHION TO FUTURE”, NIFT, Gandhinagar, India, pp. 208–216. December 2023. ISBN No.: 978-81-958086-1-8 (online).

9. Sahni, H. and Chopra, N. (2023). ‘Mindfulness in Apparel Consumption: A Perspective of Gen Z’, Proceedings of 5th Product Lifetimes and the Environment Conference (PLATE 2023), Aalto University, Espoo, Finland, pp. 908–916. September 2023. ISBN: 9789526413679. Available at: https://aaltodoc.aalto.fi/items/b103abbc-199c-499c-8020-a2690b7cb956.

10. Chopra, N. and Satyan, D. (2022). ‘Mapping the Extent of Circularity in Indian Fashion & Textiles Industry Using ReSolve Framework’, Proceedings of Fashioning Resurgence – Our Time is Now, 23rd International Foundation of Fashion Technology Institutes (IFFTI) Conference. Pearl Academy, India, pp. 78–89. July 2022. ISSN No.: 2694-5193. Available at: https://iffti.org/downloads/past_conferences/proceedings/proceedings-IFFTI-2021.pdf.

E a: Conference Presentations (Selected)

1. Chopra, N. and Sahni, H. (2026). ‘Community Integration, Craft Preservation and Growth of Craft Businesses to Foster the Creative Economy - A Review of Existing Frameworks and Directions for Future’, paper presented at Design for Inclusive Futures, NIFT International Conference, Mumbai. January 2026.

2. Sahni, H. and Chopra, N. (2026). ‘Threads of Transformation: Strengthening Craft Community Resilience and Growth through Participatory Engagement Frameworks for Viksit Bharat’, paper presented at अस्ति प्रारंभ: स्थायित्व और सशक्तिकरण – National Research Confluence on Tradition, Innovation, and Rising India, NIFT, Gandhinagar. January 2026.

3. Sahni, H., Mistry, P., and Chopra, N. (2026). ‘Why Do We Repair? Ideology, Practice and Gains in Sustainable Clothing’, paper presented at अस्ति प्रारंभ: स्थायित्व और सशक्तिकरण – National Research Confluence on Tradition, Innovation, and Rising India, NIFT, Gandhinagar. January 2026.

4. Sahni, H. and Chopra, N. (2025). ‘Ethos of Indian Sustainable Clothing Business – A Circular Orientation Perspective’, paper presented at 28th Nirma International Conference on Management (NICOM 2025), Ahmedabad, India. January 2025.

5. Sahni, H., Chopra, N. (2023). ‘Analyzing the Role of Style Orientation in Inducing Mindful Clothing Consumption’, paper presented at International Conference on Sustainable Design and Manufacturing, NIFT, Kangra. June 2023.

6. Chopra, N. and Sahni, H. (2023). ‘Leveraging Collaboration for Sustainability Orientation: A Case of Switcheko’, paper presented at 13th International Conference on Management Cases, BIMTECH, Greater Noida, India. November 2023.

7. Chopra, N. (2022). ‘Conceptualizing the Use of Post-consumer Textile Waste as an Alternate for Protective Packaging Material’, paper presented at 2nd Sustainable Textile and Fashion Conference (iCongress 2022), July 2022.

E b: Case Competitions & Case Writing Presentations

1. Chopra, N., Satyan, D. and Sahni, H. (2025). ‘KP Enterprise: Weaving the Future from Waste – Managing Capabilities and Challenges in a Dynamic Textile-to-Textile Recycling Business’, presented at the 5th AIMA–ICRC Case Writing Competition, May 2025.

2. Chopra, N. and Sahni, H. (2022). ‘Passion, Purpose and Social Value Creation - A Case Study of Gurukul Public School’, presented at the AIMA Case Study Competition, March 2022.