For Apparel Industry

Better understanding of the target population / consumer through data driven correlation of anthropometry and demographics.
Developing fit philosophy through improved understanding of body shapes and size set tables thus providing better fitting garment.
Lower market risks through optimizing efficiency of size charts by increasing percentage of target consumers that would fit into the available sizes hence increasing sales and customer satisfaction.
Development of better suited dress forms and mannequins for improved testing and display.
Potential of venturing into newer avenues because of better understanding of body and fit.

For Consumer

A better fitting garment for increased comfort and style.
Reduced inconvenience of returning improper fitting garments or guessing about size differences that occur between brands.
Ergonomically designed products which are better suited to their body shape and size.
Having a size number which can be equated with other size denominations across the globe.