Theme: Resilience and Innovation in a Post COVID-19 Era
Contents
1. When Fashionology meets Healthology: Examining the Impact of User Engagement on Brand Advocacy and Loyalty for Smart Wearables
Authors: Nagma Sahi Ansari, Noor Malhotra and Ritu Malhotra |Page: 01 - 18
2. COVID-19 and Indian Apparel Industry: A Logistic Regression Model to assess the Impact on Operation, Development and Sustenance
Authors: Raghuram Jayaraman, S. Prabhakar, Amit Kumar Anjanee, Renjini G and Suhail Anwar |Page: 19 - 38
3. IPR Policies in the Fashion Industry and Consumer Behavior during COVID-19
Authors: Kunal Singha, Pintu Pandit and Sanjay Shrivastava |Page: 39 – 55
4. Decoding Indian Color Design: A Strategy for the Post COVID Future
Authors: Savita Sheoran Rana and Vasantha Muthian |Page: 56 - 78
5. Influence of Branded Entertainment on Viewers Buying Attitude in the Pre- and Post COVID-19 Period
Author: Sushil Raturi |Page: 79 – 94
6. Fashion Consumption and Disposal Patterns among College Students during COVID-19 in India
Authors: Nilanjana Bairagi and Suparno Goswami |Page: 95 – 106
7. Study of Beauty and Makeup Trends for Indian Millennials amidst the COVID-19 Pandemic
Authors: Gulnaz Banu P, Diptashree Mondal and Prachi Gautam |Page: 107 – 126
8. Amplifying Sustainability in the Indian Fashion E-commerce Marketplace
Authors: Komal Arora and Jasmine S. Dixit |Page: 127 – 148
9. Rethinking Resilience: COVID-19 and Creativity among Mysore Rosewood Inlay Artisans
Authors: Shipra Roy and Nilanjana Bairagi |Page: 149 – 169
10. Role of Online Technology for COVID Resilience among Handicraft Artisans
Author: R. Reshmi Munshi |Page: 170 – 187
11. DIY Dress Form: A Facilitator of Online Fashion Education
Authors: Ruhee Das Chowdhury and Malini Divakala |Page: 188 – 199
12. Digital Museums and Hybrid Models of Craft Studies during COVID-19
Author: Sreenanda Palit |Page: 200 – 216
13. Digital Museums and Repositories of Textile and Dress Heritage: A Study on Challenges and Opportunities
Authors: Ruby Kashyap Sood and Sudha Dhingra |Page: 217 – 230
14. Crafts Education and Rhizomatic Learning during COVID-19
Author: Banhi Jha |Page: 231 – 249
Published by National Institute of Fashion Technology
Email: editor.njf@nift.ac.in
Editorial Board
| Editor-in-Chief | Banhi Jha, PhD Senior Professor, NIFT, Delhi |
| Associate Editor | Ruby Kashyap Sood, PhD Professor, NIFT, Delhi |
| Advisor | Vandana Narang, PhD Professor, NIFT, Delhi |
Members
Arti Sandhu, Associate Professor, DAAP, Cincinatti, USA
Lynn M. Boorady, PhD, Professor, Oklahoma State University, Ohio, USA
G. Chiranjeevi Reddy, PhD, Professor, NIFT, Hyderabad
M. Annaji Sarma, PhD, Professor, NIFT, Hyderabad
Malini Divakala, PhD , Professor, NIFT, Hyderabad
Noopur Anand, PhD, Professor, NIFT, Delhi
Purva Khurana, PhD, Professor, NIFT, Delhi
Rajeev Malik, PhD, Professor, NIFT, Delhi
R. Russel Timothy, PhD, Professor, NIFT, Chennai
Shalini Sood Sehgal, PhD, Professor, NIFT, Delhi
Sibichan K Mathew, PhD, Professor, NIFT, Delhi
Usha Narasimhan, PhD, Professor, NIFT, Delhi
Varsha Gupta, PhD, Professor, NIFT, Delhi
Vasantha Muthian, PhD, Professor, NIFT, Chennai
Vibhavari Kumar, PhD, Professor, NIFT, Bengaluru
Yashodha Kumari V, PhD, Professor, NIFT, Bengaluru
