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The National Institute of Fashion Technology (NIFT) has launched a national sizing survey to develop India’s first country-specific size chart, which will give Indians, clothes that fit better.

“Clothes that are tailored following a size chart specially developed for the Indian body size and shape will make Indians look more beautiful and feel more confident. It would also lead to more business and lower rejections,” SaradaMuraleedharan, Director General, NIFT.

The survey for mapping will collate basic data like gender, locality and age. The first phase of the survey will look into a size chart for 15-65 years of age, while the second phase will map sizes for children, as well as for footwear. The entire scanning process will take around 15 minutes per scan.

NIFT will set up full body scanners in Kolkata, Mumbai, New Delhi, Hyderabad, Bengaluru, and Shillong. NIFT is planning to rope in industry players such as e-commerce giants and others for the survey.

The data will be treated as property of Ministry of Textiles. It will need to be updated after 10 years, though the next survey can be done at a much smaller level.

India Size