Dr. Mahendra Daiya is an Assistant Professor in the Department of Fashion Management Studies at the National Institute of Fashion Technology (NIFT), Jodhpur. He specialises in Marketing, Finance, and Information Technology. He holds a Master of Business Administration (MBA) with specialisations in Marketing and Finance, as well as a Master of Commerce (M.Com.). He has qualified the UGC-NET–JRF in Management and the UGC-NET in Commerce. He also earned a Doctor of Philosophy (Ph.D.) in Management with a specialisation in Marketing. In addition, he has obtained professional certifications in Information Technology and Microsoft Excel from Macquarie University, Sydney, Australia, and Rice University, Houston, Texas, USA.
He has two years of corporate experience and more than seventeen years of teaching experience at both undergraduate and postgraduate levels in management education. His academic expertise encompasses Marketing Management, Consumer Behaviour, Financial Management, Accounting, Economics, Research Methodology, Statistics, Information Technology, Digital Design, and other allied areas. He is proficient in the use of information technology tools and applications, including office productivity software, design software and other digital technologies.
Dr. Daiya has actively participated in numerous national and international conferences and seminars, where he has presented research papers. He has also published research articles in reputed national and international journals.He serves as a member of the Editorial Advisory Board of the International Journal of Advance and Innovative Research. He is a lifetime member of the Centre for Education, Growth & Research (CEGR), New Delhi, and the International Society for Research and Development (ISRD).
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