Dr. Ruchika Dawar with a strong academic background, Ph.D. from H.N.B Garhwal University (A Central University) & MBA from IMS, Dehradun. Having experience of more than 27 years, with 7 years in the corporate sector that is in sales & marketing and 20 years in teaching. Currently associated with National Institute of Fashion Technology (NIFT), Jodhpur since 2012. Published and presented many papers, posters and case studies at reputed National & International platforms. With vast experience in industry and academics, also involved in various projects at NIFT and making a sincere effort to bring the Department of Fashion Management Studies (FMS) at its best.

Expertise includes: Entrepreneurship management, Consumer buying behaviour, Organisational behaviour, Marketing Management, Professional practices, etc.