Dr Jasmine S. Dixit is a faculty member at the National Institute of Fashion Technology (NIFT), Delhi, where she serves since 2010. She specializes in marketing, luxury business management, retail merchandising, and sustainable consumption within the fashion sector. A fashion designer and marketing professional by training, she holds a PhD in Management from Jaypee Institute of Information Technology, completed in 2021, with her doctoral research titled Green Branding – Impact on Consumer Buying Behaviour Towards Apparel Purchases.